📄 Documentary
in Civil Financial Damages
McCormick Guide to Sports Marketing Excerpt (Plaintiffs' 2422)
Excerpt from Mark McCormick's Guide to Sports Marketing, including a section titled 'Top Endorsers' listing athlete earnings from endorsements and off-field ventures such as autographs and memorabilia. Roesler introduced it to support his valuation methodology; Baker used it on cross-examination and Gelblum clarified on redirect that the list includes memorabilia revenue beyond traditional endorsements.
Exhibit labels
How this item was marked across the four trials. The same physical item often gets different numbers in the criminal and civil trials.
Plaintiffs' 2422Plaintiff's 2422
Source proceedings (2)
Every proceeding where this item was discussed. Click through to the transcript.