📄 McCormick Guide to Sports Marketing Excerpt (Plaintiffs' 2422)
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McCormick Guide to Sports Marketing Excerpt (Plaintiffs' 2422)

Excerpt from Mark McCormick's Guide to Sports Marketing, including a “Top Endorsers” list of athlete earnings from endorsements and other off-field ventures. Introduced during Roesler's examination; on redirect, Gelblum clarified that the figures included autograph and memorabilia revenue as well as traditional endorsements.

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Plaintiff's 2422Plaintiffs' 2422

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Civil trial (2)

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🔬 McCormick Guide to Sports Marketing Excerpt (Plaintiffs' 2422)
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