📄 Roesler Name-and-Likeness Valuation Materials (Plaintiffs' 752)
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C:\DEPT103\EVIDENCE\CIVIL_FINANCIAL_DAMAGES\CIVIL_FINANCIAL_DAMAGES--ROESLER-NAME-LIKENESS-VALUATION-REPORT-PLAINTIFFS-752

Roesler Name-and-Likeness Valuation Materials (Plaintiffs' 752)

Report, declaration, and deposition materials concerning Mark Roesler's valuation of Simpson's name and likeness. The rows describe projections of $1 million to $1.5 million annually from autographs and $2 million to $3 million annually overall, with an approximately $24.5 million present value over 25 years; Freeman discussed Roesler's work as the basis for a roughly $25 million valuation.

Exhibit labels

How this item was marked across the four trials. The same physical item often gets different numbers in the criminal and civil trials.

Plaintiffs' 752

Source proceedings (4)

Every proceeding where this item was discussed. Click through to the transcript.

4 procs · 3 people
The Simpson Matter
Department 103
🔬 Roesler Name-and-Likeness Valuation Materials (Plaintiffs' 752)
EVIDENCE