📄 Documentary
in Civil Financial Damages
Roesler Name/Likeness Valuation Report (Plaintiffs' 752)
Report, declaration, and deposition testimony by plaintiff's expert Mark Roesler valuing Simpson's name, likeness, and trademark rights. Roesler projected $1 million to $1.5 million per year in autograph income alone and $2–3 million per year overall, yielding a present value of approximately $24–25 million over a 25-year horizon. Referenced by Freeman as the basis for his $24,880,568 present-value computation.
Exhibit labels
How this item was marked across the four trials. The same physical item often gets different numbers in the criminal and civil trials.
Plaintiffs' 752
Source proceedings (4)
Every proceeding where this item was discussed. Click through to the transcript.