Detailed entries (27)
Three-page loan application signed by Orenthal J. Simpson via attorney Leroy Taft, dated April 6, 1995, showing monthly income of $111,574.60 and signed under penalty of perjury. Introduced by plaintiff's expert Neill Freeman to establish Simpson's claimed income levels during the pendency of the criminal trial.
Multi-page summary of profits Simpson gained from murder-related activities, sourced from defense-provided financial records and check copies. Line items included: book 'I Want to Tell You' ($991,743), video ($303,500), Star tabloid photos ($433,693), interviews ($75,300), and autographs/memorabilia/other ($1,013,900), for a grand total of $2,818,136. Confirmed accurate by Leroy Taft on cross-examination.
Statement of O.J. Simpson's net worth as of December 31, 1996, revised January 31, 1997, prepared by defense accountants and introduced as Exhibit 2424. Included pension plan assets — Orenthal Productions Defined Benefit Pension Plan ($911,000) and Profit Sharing Plan ($3.2 million) — claimed exempt under ERISA and California Code §704.115. Displayed as a blow-up during the defense case and Baker's closing argument to support a negative net worth position.
Calculation prepared by plaintiff's expert Neill Freeman of the adjustment to deferred tax, including vested pension plan figures and a tax liability breakdown showing a $9,012,199 net adjustment to the defense's $4 million tax liability figure. Displayed on Elmo during Freeman's direct examination and challenged by defense expert Goodfriend.
Two-page summary chart of defendant's financial condition prepared by plaintiff's expert Neill Freeman, showing defense figures alongside Freeman's adjustments and adjusted totals, culminating in a $15,703,529 net worth figure. Displayed on easel and also used on cross-examination of Leroy Taft.
Excerpt from Mark McCormick's Guide to Sports Marketing, including a section titled 'Top Endorsers' listing athlete earnings from endorsements and off-field ventures such as autographs and memorabilia. Roesler introduced it to support his valuation methodology; Baker used it on cross-examination and Gelblum clarified on redirect that the list includes memorabilia revenue beyond traditional endorsements.
An autographed O.J. Simpson phone calling card depicting him in a Buffalo Bills uniform. Used during Roesler's examination to illustrate autograph valuation variables and marked for identification during redirect; introduced by different parties under both Defendant's Exhibit 2423 and Plaintiff's 2423.
Plaintiffs' exhibit containing financial calculations by Mark Roesler analyzing Simpson's earnings capacity, used to support punitive damages. Challenged by the defense as improperly based on future earnings rather than present net worth.
Report, declaration, and deposition testimony by plaintiff's expert Mark Roesler valuing Simpson's name, likeness, and trademark rights. Roesler projected $1 million to $1.5 million per year in autograph income alone and $2–3 million per year overall, yielding a present value of approximately $24–25 million over a 25-year horizon. Referenced by Freeman as the basis for his $24,880,568 present-value computation.
Tuff Stuff magazine, a memorabilia price guide listing suggested values for sports celebrity autographs. Introduced as Plaintiffs' 2420 during Roesler's testimony showing autograph values for sports celebrities; additional pages from May 1996 and February 1997 issues showed Simpson's autograph offered at $75. Also discussed by defense memorabilia expert Bruce Fromong.
Physical contents of the rear cargo area of O.J. Simpson's white Ford Bronco observed and photographed at Rockingham: a package addressed to 'Orenthal Productions,' a shovel, folded plastic sheeting, and a white cloth. Photographed as People's P-34; described by Detective Vannatter in both the criminal trial and the preliminary hearing, where he noted the contents were largely absent from his written report.
Roesler's summary of trademark search results for Simpson's six pending trademark applications. Leroy Taft testified that none of the six trademarks had generated revenue.
Bar chart titled 'Orenthal James Simpson Net Worth Reported by Simpson,' showing quarterly net worth figures as reported by Simpson from December 1993 through December 1996. Introduced by plaintiff's expert Neill Freeman to illustrate the abrupt drop from approximately $8–11 million to approximately $538,000 at the start of litigation.
Copy of the complaint in Orenthal Productions v. John Doe et al., a suit asserting misappropriation of Simpson's name and likeness similar to Simpson v. Choi.
Copy of the complaint in Simpson v. Choi, filed September 20, 1995, asserting commercial misappropriation of likeness and trademark infringement against the defendant.
Series of photographs of Fred Goldman, Ron Goldman, and Kim Goldman spanning their childhoods through 1993. Introduced and displayed on the Elmo screen throughout Fred Goldman's testimony.
Table calculating the present value of Simpson's NFL pension at $175,592, based on a 24-year life expectancy at a 7% discount rate. Introduced by plaintiff's expert Neill Freeman.
Freeman's computation of the present value of Simpson's name, likeness, and trademark rights, calculated at $24,880,568, based on Roesler's projected $2–3 million in annual earnings.
Hand-drawn diagram of Ron Goldman's planned restaurant, shaped like an ankh. Marked for identification and displayed on the Elmo screen during Fred Goldman's testimony.
Chart showing O.J. Simpson autograph price changes across four time periods: pre-June 1994, June 1994–October 1995 (incarceration), November 1995–May 1996, and June 1996–present. Introduced during Roesler's examination; disputed by the defense as to whether it was a deposition exhibit.
Summary of 20 contracts for Simpson's name and likeness, with 19 of the 20 executed after June 1994. Introduced and displayed to the jury during Roesler's examination.
Indianapolis Star/Indianapolis News article in which Mark Roesler was quoted stating that Simpson's commercial viability would be 'diminished to virtually zero' and that his commercial endorsement value was 'virtually zero.' Displayed on the Elmo projector by Baker on cross-examination to impeach Roesler's trial testimony valuing Simpson's name and likeness at approximately $24–25 million.
Orenthal Productions accounting and bookkeeping records and ledgers reflecting the receipt and disposition of Honeybaked Ham franchise proceeds of approximately $826,000. The records were held at Taft's office but had not been produced because they were not specifically requested.
Orenthal Productions balance sheet dated February 15, 1996, showing a liability to Simpson of $1,043,091 while valuing Orenthal Productions itself at $1 on Simpson's financial statement. Introduced by Freeman to impeach defense asset valuations and shown to Taft on cross-examination.
Bank statement showing a $5,000 payment from O.J. Simpson to Dr. Reichardt. Referenced across two sessions of Reichardt's deposition; held by Reichardt's accountant and stipulated to be mailed to Petrocelli and shared with all counsel.
Video produced by O.J. Simpson and marketed via an 800 number and infomercials, presenting Simpson's perspective on the evidence in the criminal case. Sold commercially and generated approximately $303,500 in revenue according to plaintiff's damages analysis.
Subpoena duces tecum served on Leroy Taft and accompanying court order for financial records. Reviewed by plaintiff's counsel Gelblum in court and found not to specifically cover the Honeybaked Ham disbursement records that Taft had not produced.
Additional references (41)
Brief references from transcripts that don't warrant an individual page. Each has a single source or is mentioned only in passing.
- 'I Want to Tell You' Book (~$1 Million in Revenue) — Book titled 'I Want to Tell You,' published by Simpson while he was in jail awaiting the criminal trial. Earned approximately $1 million and was one of the largest single sources of post-murder income cited in the plaintiff's damages analysis.
- $70,000 Unexplained Bank Deposit — Bank deposit of $70,000 with no explanation, identified by Petrocelli as inconsistent with the reported $600 in autograph income over the preceding six months. Referenced to suggest hidden assets.
- Apollo House, San Francisco (Simpson's Mother's Property) — Apollo house in San Francisco purchased in 1969 for $26,000 for Simpson's mother, deeded to her, and later deeded back to Simpson before her surgery. Discussed during Leroy Taft's cross-examination.
- Beckett Magazine and Sports Collectors Digest (Memorabilia Price Guides) — Beckett Magazine and Sports Collectors Digest, two major memorabilia price guides. Discussed by defense expert Bruce Fromong in his testimony on Simpson's autograph and memorabilia market values.
- CNA Insurance Policy (Legal Fees Coverage) — CNA insurance policy whose coverage and payment amounts were applied to Simpson's legal fees. Subpoenaed and disputed; the court ordered disclosure of the amounts only.
- Discussion: Simpson Negative Net Worth ($9.356M Including Verdict) — Discussion of Simpson's financial condition reflecting a negative net worth of $9,356,000, a figure that included the $8.5 million from the preceding Tuesday's verdict. Addressed during the defense's presentation of upcoming financial witnesses.
- Freeman Closing Testimony: Negative Net Worth Without Speculative Value — Testimony of plaintiff's CPA expert Neill Freeman, referenced in the defense's closing argument, in which Freeman admitted that removing the $25 million speculative memorabilia value from his analysis produces a negative net worth.
- Freeman Income Schedule, July 1994–April 1996 ($600 in Autograph Income) — Neill Freeman's income schedule covering July 8, 1994, to April 10, 1996, showing only $600 in autograph and memorabilia income for Simpson over that period. Referenced by Taft to challenge the accuracy of the schedule, and by the defense to undercut the projected $25 million valuation.
- Industry Price Guide Analysis: Simpson Autograph Value — Discussion by Bruce Fromong of industry price guides showing the value of Simpson's autograph among the top five of living athletes.
- K-1 Tax Form: May Medical Associates (Tax Year 1994) — K-1 for May Medical Associates for the tax year 1994. Referenced as a source of inconsistencies in the tax liability figures presented by the defense.
- K-1 Tax Form: May Medical Building (49.5% Partnership) — K-1 federal tax form related to Simpson's 49.5% partnership interest in the May Medical building. Reviewed by plaintiff's expert Neill Freeman to challenge the defense's overstated deferred tax liability.
- Kardashian Monthly Invoices to Simpson (Criminal Trial Period) — Monthly invoices submitted by Robert Kardashian to Simpson during the criminal trial, covering approximately one year of monthly billing. Existence confirmed after a prolonged privilege dispute in Kardashian's deposition; details were blocked by the privilege ruling.
- Los Angeles Times Poll on Public Sentiment Toward Simpson — Los Angeles Times poll conducted the day before Roesler's redirect examination. Compared by Roesler to polls from approximately a year earlier to support his view that public sentiment toward Simpson had remained consistent.
- Nicole Brown Simpson Estate Stipulated Damages ($250 Clothing) — A $250 stipulated damages figure for the Nicole Brown Simpson estate, representing compensation for clothing. Discussed as the baseline for any punitive award attributable to that estate.
- OJ Simpson 1970 Rookie Football Card ($120 Listed, Unsellable at $50) — O.J. Simpson's 1970 rookie football card, listed at $120 in price guides but reportedly unsellable at $50. Discussed by Bruce Fromong during his testimony on the state of the Simpson memorabilia market.
- OJ Simpson Enterprises Bank Account Records — Bank account records for OJ Simpson Enterprises and a second account reviewed by plaintiff's expert Neill Freeman. The records showed $77,341 in December 1996 deposits.
- OJ Simpson Jet Ski (For Sale) — O.J. Simpson's personal jet ski, offered for sale. Discussed by Bruce Fromong during his testimony on Simpson's assets and available memorabilia.
- Orange County Custody Payment Order ($188,000) — An $188,000 custody payment to Orange County ordered by the court. Referenced by the defense as an additional liability in Simpson's financial condition.
- Orenthal Productions: CNA and Honeybaked Ham Income (~$800,000) — Records reflecting Orenthal Productions' total income of approximately $800,000 derived from the sale of a CNA insurance policy and from the Honeybaked Ham franchise. Discussed during Leroy Taft's cross-examination.
- Pigskins, Inc. / Cornerstone Company / Honeybaked Ham Partnership — Pigskins, Inc., Simpson's entity holding a 50% partnership in Cornerstone Company, which owned Honeybaked Ham stores. Discussed during Leroy Taft's cross-examination as part of Simpson's asset holdings.
- Reichardt Bank Records, Bank of America Brentwood Branch — Bank records from the Bank of America Brentwood branch, potentially showing financial transactions between Dr. Reichardt and O.J. Simpson. Discussed in Reichardt's deposition; Reichardt agreed to obtain and produce them.
- Roesler Closing Testimony: Commercial Endorsement Value and Memorabilia Market — Testimony of plaintiff's expert Mark Roesler on Simpson's commercial endorsement value and memorabilia market, read from transcript and discussed during Baker's closing argument to undercut the $25 million figure using Roesler's own admissions.
- Roesler Deposition Pages on Simpson Movie Role Earnings — Pages from Mark Roesler's deposition (page 276/page 28, lines 2–5) addressing Simpson's projected movie role earnings of $500,000 to $3 million. Read by Baker on cross-examination to challenge the breadth of Roesler's valuation.
- Roesler Written Expert Report (Printed at MSK Offices) — Written expert opinion and report prepared by plaintiff's expert Mark Roesler. Printed the morning of his deposition at plaintiff's attorneys' Mitchell Silberberg & Knupp offices; challenged by Baker as suggesting improper preparation, with Roesler explaining he uses a laptop but not a printer.
- Ron Goldman Bat Mitzvah Videotape, November 1993 — Videotape originating November 13, 1993, showing footage of Ron Goldman at Lauren's Bat Mitzvah. Played in court during Fred Goldman's testimony.
- Ron Goldman Last Known Photograph (Blue Shorts) — Photograph of Ron Goldman in blue shorts with his arm around a person in red shorts, described by Fred Goldman as one of the last photographs taken of Ron. Displayed on the Elmo screen during Fred Goldman's testimony.
- San Francisco Condominium Gifted to Nicole upon Marriage — San Francisco condominium gifted by O.J. Simpson to Nicole Brown Simpson upon their marriage. Discussed by Simpson as background to the Bundy property purchase and related tax liabilities.
- Simpson Net Worth Balance Sheet (Internally Prepared, ~$8M / $7,500) — Internally prepared net worth balance sheet for O.J. Simpson showing approximately $8 million, later revised to approximately $7,500 net worth. Disputed during the civil trial damages phase.
- Simpson Pension Plan Loan (1977, Repaid 1996) — A pension plan loan taken by Simpson in 1977 and repaid in 1996. Discussed during Marvin Goodfriend's testimony in connection with the pension plan assets on the defense's financial statement.
- Simpson Phone Cards (Failed Venture, -$200,000+) — O.J. Simpson phone cards bearing his face, name, and signature — a failed commercial venture that lost over $200,000. Discussed during Leroy Taft's cross-examination to challenge the claim that Simpson's autograph and memorabilia market had dried up.
- Suit Worn by Simpson at Criminal Verdict (For Sale) — The suit worn by O.J. Simpson on the day of the criminal verdict, offered for sale. Discussed by Bruce Fromong during his testimony on the Simpson memorabilia market.
- Summary of Simpson Attorney Fees (Feb 1996 Stipulation) — One-page summary of attorney fees — including criminal defense, investigators, experts, and civil attorneys' fees — produced pursuant to a February 1996 stipulation with Judge Haber.
- Trademark Application: 'Juice' Mark (Five Weeks Post-Murders) — Trademark application for the 'Juice' mark, filed approximately five weeks after the June 1994 murders. Leroy Taft confirmed his signature on the application.
- Trademark Application: 'O.J. Simpson' Name (July 21, 1994) — Intent-to-use trademark application for the 'O.J. Simpson' name for additional goods, filed July 21, 1994 — approximately five weeks after the murders. Leroy Taft confirmed his signature and intent.
- Trademark Application: 'O.J. Simpson' Name (May 8, 1995) — Trademark application for the 'O.J. Simpson' name for jewelry, paper goods, games, and similar goods, filed May 8, 1995, during the criminal trial. Leroy Taft confirmed his signature.
- Trademark Application: 'Team O.J. Justice For All' (April 1996) — Intent-to-use trademark application for 'Team O.J. Justice For All' for jewelry, clothing, toys, and sporting goods, filed April 1996. Leroy Taft confirmed he was the filing correspondent.
- Trademark Application: 'The Juice' Phone Cards (January 1996) — Actual-use trademark application for 'The Juice' for prepaid telephone calling cards, filed January 1996. Leroy Taft confirmed his signature on the application.
- Trademark Application: Cutlery/Knives (Four Weeks Post-Murders) — Trademark application for cutlery (knives) filed within approximately four weeks of the June 1994 murders. Discussed during the civil trial.
- Two Dismissed Simpson Name/Likeness Lawsuits — Two lawsuits filed by Simpson to protect his name and likeness, both of which were dismissed with prejudice. Discussed during Leroy Taft's testimony.
- Two Non-Executable Simpson Pension Plans — Two pension plans held by Simpson that he cannot access due to restrictions, referenced by the defense in connection with his overall financial condition.
- USA Today Poll on Simpson Unfavorability — USA Today poll showing that 74 percent of white Americans viewed Simpson unfavorably. Referenced by Baker on cross-examination to challenge Roesler's claim that Simpson retained significant commercial popularity.