📄 Present Value of Name/Likeness Rights (Plaintiffs' 2412)
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Present Value of Name/Likeness Rights (Plaintiffs' 2412)

Freeman's computation of the present value of Simpson's name, likeness, and trademark rights, calculated at $24,880,568, based on Roesler's projected $2–3 million in annual earnings.

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How this item was marked across the four trials. The same physical item often gets different numbers in the criminal and civil trials.

Plaintiffs' 2412

Source proceedings (1)

Every proceeding where this item was discussed. Click through to the transcript.

Civil trial (1)

More in Civil Financial Damages

Defense Net Worth Statement, December 1996 (Exhibit 2424)
Statement of O.J. Simpson's net worth as of December 31, 1996, revised January 31, 1997, prepared by defense accountants and introduced as Exhibit 2424. Included pension plan assets — Orenthal Productions Defined Benefit Pension Plan ($911,000) and Profit Sh…
Deferred Tax Adjustment Calculation (Plaintiffs' 2413)
Calculation prepared by plaintiff's expert Neill Freeman of the adjustment to deferred tax, including vested pension plan figures and a tax liability breakdown showing a $9,012,199 net adjustment to the defense's $4 million tax liability figure. Displayed on…
Roesler Name/Likeness Valuation Report (Plaintiffs' 752)
Report, declaration, and deposition testimony by plaintiff's expert Mark Roesler valuing Simpson's name, likeness, and trademark rights. Roesler projected $1 million to $1.5 million per year in autograph income alone and $2–3 million per year overall, yieldi…
Summary of Murder-Related Profits, $2.8 Million (Plaintiffs' 2414)
Multi-page summary of profits Simpson gained from murder-related activities, sourced from defense-provided financial records and check copies. Line items included: book 'I Want to Tell You' ($991,743), video ($303,500), Star tabloid photos ($433,693), interv…
Tuff Stuff Autograph Price Guide
Tuff Stuff magazine, a memorabilia price guide listing suggested values for sports celebrity autographs. Introduced as Plaintiffs' 2420 during Roesler's testimony showing autograph values for sports celebrities; additional pages from May 1996 and February 19…
White Bronco Rear Cargo Contents: Orenthal Productions Package, Shovel, Plastic
Physical contents of the rear cargo area of O.J. Simpson's white Ford Bronco observed and photographed at Rockingham: a package addressed to 'Orenthal Productions,' a shovel, folded plastic sheeting, and a white cloth. Photographed as People's P-34; describe…
Simpson Net Worth Bar Chart (Plaintiffs' 2410)
Bar chart titled 'Orenthal James Simpson Net Worth Reported by Simpson,' showing quarterly net worth figures as reported by Simpson from December 1993 through December 1996. Introduced by plaintiff's expert Neill Freeman to illustrate the abrupt drop from ap…
Freeman Financial Summary Chart (Plaintiffs' 753)
Two-page summary chart of defendant's financial condition prepared by plaintiff's expert Neill Freeman, showing defense figures alongside Freeman's adjustments and adjusted totals, culminating in a $15,703,529 net worth figure. Displayed on easel and also us…
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The Simpson Matter
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🔬 Present Value of Name/Likeness Rights (Plaintiffs' 2412)
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