📄 Indianapolis Star Article Quoting Roesler on Simpson's Commercial Value
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Indianapolis Star Article Quoting Roesler on Simpson's Commercial Value

Indianapolis Star/Indianapolis News article quoting Mark Roesler as saying Simpson's commercial viability or endorsement value was “virtually zero.” It was displayed and referenced during cross-examination to challenge Roesler's valuation testimony; Roesler confirmed the quotation but said it was limited to one revenue category.

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Defense Net Worth Statement, December 1996 (Exhibit 2424)
Net worth statement as of December 31, 1996, revised January 31, 1997, displayed as Defendants' 2424 and Exhibit 2424. Its financial-condition summary listed an Orenthal Productions Inc. Defined Benefit Pension Plan at $911,000 and Profit Sharing Plan at $3.…
Deferred Tax Adjustment Calculation (Plaintiffs' 2413)
Calculation prepared by plaintiff's expert Neill Freeman of the adjustment to deferred tax, including vested pension plan figures and a tax liability breakdown showing a $9,012,199 net adjustment to the defense's $4 million tax liability figure. Displayed on…
Roesler Name-and-Likeness Valuation Materials (Plaintiffs' 752)
Report, declaration, and deposition materials concerning Mark Roesler's valuation of Simpson's name and likeness. The rows describe projections of $1 million to $1.5 million annually from autographs and $2 million to $3 million annually overall, with an appr…
Plaintiffs' Summary of Alleged Murder-Related Profits (Plaintiffs' Exhibit No. 2414)
Plaintiffs' Exhibit No. 2414 was a multi-page summary characterizing $2,818,136 in receipts as profits from murder-related activities, including the book “I Want to Tell You” ($991,743), a video ($303,500), Star tabloid photographs ($433,693), interviews ($7…
Tuff Stuff Autograph Price Guide
Tuff Stuff magazine, a memorabilia price guide listing suggested values for sports celebrity autographs. Introduced as Plaintiffs' 2420 during Roesler's testimony showing autograph values for sports celebrities; additional pages from May 1996 and February 19…
Simpson Net Worth Bar Chart (Plaintiffs' 2410)
Bar chart titled 'Orenthal James Simpson Net Worth Reported by Simpson,' showing quarterly net worth figures as reported by Simpson from December 1993 through December 1996. Introduced by plaintiff's expert Neill Freeman to illustrate the abrupt drop from ap…
Freeman Financial Summary Chart (Plaintiffs' 753)
Two-page summary chart of defendant's financial condition prepared by plaintiff's expert Neill Freeman, showing defense figures alongside Freeman's adjustments and adjusted totals, culminating in a $15,703,529 net worth figure. Displayed on easel and also us…
Simpson Loan Application, April 1995 (Plaintiffs' Exhibit No. 2415)
Three-page loan application dated April 6, 1995, signed for Orenthal J. Simpson through attorney Taft under penalty of perjury. It reported monthly income of $111,574.60 and was introduced and read to the jury during Neill Freeman's examination.
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🔬 Indianapolis Star Article Quoting Roesler on Simpson's Commercial Value
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